Located at the iconic Holborn Viaduct, Morley House is a prime office destination with a consented scheme securing massing for 142,790 sq ft GIA across 11 floors over ground and one basement level, as well as potential to develop 274 key hotel through a newly proposed configuration.

To appropriately market such an opportunity, we created a smart logo featuring a high-end, decorative font with ligature characteristics, paired with a custom illustration logomark reflective of the iconic dragon motifs found across the Holborn Viaduct.

The branding makes use of the distinctive viaduct red and gold colour scheme to really place the property in it's landmark position as well as create a high-end look.

This project also involved the creation of some graphics, including a large illustrated location plan and connectivity map, a timeline and London statistics with accompanying icons.